Fairfax Media Launches The ‘Pollen Index’

Fairfax Media Launches The ‘Pollen Index’

Fairfax Media has launched a new mobile ad unit that will take over the entire background of the Weatherzone app for its launch advertising partner, Telfast.

“The Eclipse” mobile ad unit utilises a ‘Pollen Index’ to deliver ads promoting Telfast hayfever products to Weatherzone app users, on high to extreme pollen days.

Weatherzone head of product Todd Baker said: “The Eclipse is a non-invasive ad unit that sits behind the app’s content, adding to the user experience with relevant information based on the conditions.”

The Telfast branded background is a clickable static image that directs users to places where they can buy Telfast hayfever products.

Weatherzone Eclipse Image

“This ad unit combines a huge screen real estate, with the ability to target the weather conditions and location data on our Weatherzone product,” Fairfax Media Mobile commercial manager Stewart Heys said.

“The Eclipse is another example of our commitment to delivering unique advertising solutions that engage consumers on mobile devices.”




Please login with linkedin to comment

Interior Tourism Queensland Vegemite

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]