Fairfax Media hosted 40 of its top advertising partners at a lunch for Traveller in Sydney to discuss ‘age versus attitude’ when it comes to travel preferences.
Guests were treated lunch at Chiswick Restaurant in Sydney and a speech from celebrity chef Matt Moran about the restaurant.
It was followed by a Q&A by Fairfax Media’s Andrew McEvoy with Andrew Reid from TEG Analytics on how psychographic data can drive powerful results for travel campaigns.
This was followed by a panel of industry experts, moderated by National Travel Editor Anthony Dennis, delving into whether ‘Age or Attitude’ motivates and inspires travel preferences.
The panel speakers included:
Randall Deer – Managing Director, Ignite Travel Group
Jo Palmer – Managing Director, Gate7
Sarina Bratton – Chairman Asia Pacific, Ponant
Dan Blair – Managing Director, BDA Marketing Planning
