Fairfax Media has held a special ‘Behind the Stories’ event for marketers and media agencies offering a unique insight into some of the world’s biggest news stories as seen through the eyes of Sydney Morning Herald journalists and photographers.
Speaking at the fourth Behind the Stories event, renowned Fairfax photographer Kate Geraghty talked about the devastation she witnessed first-hand covering the Malaysia Airlines flight MH17 tragedy. Along with foreign correspondent Paul McGeogh, Geraghty created a special tribute of sunflower seeds from the crash site for each of the victims’ families to remember their loved ones.
More than 80 people attended the invitation-only breakfast, held at Sydney’s The Mint on 13th August 2015 and a special video of the Behind the Stories event has been created (below is a shorter version).
Geraghty shared many of her powerful photographs taken at the MH17 crash site and said: “Looking at these images still gives me goosebumps because of the carnage in such a beautiful landscape. As we drove to the crash site every day, we were surrounded by golden sunflower fields and we thought if the families can’t get here, then what can we do to bring something back for them after experiencing such a devastating and tragic loss.”
The Sydney Morning Herald news director Judith Whelan said: “Kate and Paul’s idea to collect sunflower seeds from the MH17 crash scene has resonated, and packets of sunflower seeds have now been sent to many victims’ families both in Australia and around the world. Kate’s haunting yet beautiful photography of twisted fragments of the aircraft in fields of sunflowers brought special meaning to the story. It is stories like this that truly showcase our unrivalled, quality, independent journalism.”
Fairfax Media commercial and marketing services director Tom Armstrong said: “Our ‘Behind the Stories’ events give advertisers and media agencies a unique insight into our stories, through the eyes of our journalists and photographers. It is storytelling at its best and this event had particular poignancy for our audience.”
The Sydney Morning Herald also hosts regular ‘SMH Live’ events for subscribers that feature journalists and editors speaking on various topics. The next SMH Live, “Science & Innovation”, will be held on 27th August at the Australian National Maritime Museum.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]