Fairfax Media Gets Behind The Tech Girls Movement For International Women’s Day

Fairfax Media Gets Behind The Tech Girls Movement For International Women’s Day
SHARE
THIS



Fairfax Media today joined the Tech Girls Movement to celebrate International Women’s Day and launch the ‘2016 Tech Girls Are Superheroes’ campaign at an event held at Google Australia offices in Sydney.

Fairfax Media, Google Australia, Digital Careers, Women in Technology and the Queensland University of Technology are sponsors of the Tech Girls Movement – a non-profit which promotes the opportunities afforded by technology careers in STEM (Science, Technology, Engineering and Maths) through storytelling.

Fairfax Media chief information officer, Robyn Elliott, said, “We are focused on fostering a more diverse and equal workforce across all parts of our business, particularly in technology. Diversity brings innovation and creativity which ultimately drives better decision making and leads to improved company performance.

“By supporting Tech Girls Movement we have the opportunity to connect with and inspire the next generation of technology leaders. We are excited to be part of the initiative.”

The second edition of the Tech Girls Are Superheroes book will be released today to coincide with the launch of the 2016 campaign. The new book follows the success of the first edition released in 2014 which has been distributed free to more than 20,000 school students across Australia.

Tech Girls Movement founder, Dr Jenine Beekhuyzen, said, “There are a lack of visible female role models and a severe lack of understanding of what careers are out there. The book presents real life accessible role models to show the variety of innovative, challenging and interesting careers in STEM.”

Google Australia engineering community and outreach manager, Sally-Ann Williams, added, “It’s important that we introduce girls to computer science and coding early to overcome stereotypes that exist.

“The Tech Girls Are Superheroes campaign provides visible role models for young girls and a fantastic program to excite and equip them with the skills and experience they need for their future. We’re thrilled to help expand this program in Australia.”

Returning this year is the ‘Search for the Next Tech Girl Superhero’ – a national competition for Australian female students which challenges participants to build an app prototype that will make their community a better place. The winning team has the chance to fly to San Francisco to attend Silicon Valley’s global Technovation app pitch challenge.

Please login with linkedin to comment

brand sponsorship broadcast television einsights Interior intersection Photoplay Films

Latest News

GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3
  • Media

GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3

According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]

Six Ways To Supercharge Your Service Standards & Value
  • Opinion

Six Ways To Supercharge Your Service Standards & Value

Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]

Opinion

by B&T Magazine

B&T Magazine
ACTIV Brand Management Strikes New Partnership With Nine’s The Block
  • Marketing

ACTIV Brand Management Strikes New Partnership With Nine’s The Block

Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]

VERSA Expands Into India
  • Advertising

VERSA Expands Into India

World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
  • Technology

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years

Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]

Thinksmart Marketing Executes Campaign From Hot Air Balloon
  • Media

Thinksmart Marketing Executes Campaign From Hot Air Balloon

Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend
  • Marketing
  • Technology

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend

Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]

Are We Ready For The Future Customer?
  • Opinion

Are We Ready For The Future Customer?

All B&T will say on the "future customer" is we hope they're less "Karen from Bunnings" or Woolies' aisle Fight Club.

Opinion

by B&T Magazine

B&T Magazine
Akcelo Appointed By VentureCrowd For Marketing Transformation Program
  • Advertising

Akcelo Appointed By VentureCrowd For Marketing Transformation Program

Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]

The PR Hub Announces New Hires & Client Wins
  • Media

The PR Hub Announces New Hires & Client Wins

Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]

Global Indie Creative Agency Crowd Launches In Australia
  • Advertising

Global Indie Creative Agency Crowd Launches In Australia

Crowd, the global, independent creative agency, has confirmed that it will be opening Crowd Australia, based out of Sydney, with immediate effect. The new office will be led by Vinnie Romano, Crowd’s Global Chief Commercial Officer, with his remit covering Australia and the wider APAC region. The announcement follows Crowd’s September launch of Crowd Spain in Madrid and […]