Fairfax Media Expands Digital Offering With Mobile Creative Unit

Fairfax Media Expands Digital Offering With Mobile Creative Unit
SHARE
THIS



Fairfax Media’s Digital Innovation Services (DIS) team can now offer advertisers full-service production capabilities for customised mobile and tablet advertising solutions with the establishment of its Mobile Creative Unit.

Leading this new, in-house creative team as mobile producer is Lucinda Burtt, who has been with Fairfax Media’s DIS team as senior digital designer for the past six years. Also appointed is digital designer Basten Val, who joins Fairfax as mobile creative designer from News Corp Australia.

Burtt and Val will report to Fairfax Media product director – digital innovation services, Adam Mather.

“Fairfax Media’s strength in mobile hinges on our development of innovative and custom ad solutions for premium advertisers,” Mather said.

“Our new Mobile Creative Unit allows us to not only offer comprehensive advertising solutions across our mobile and tablet platforms to a wide group of advertising clients, we can now build it for them too.

“I’m delighted that Lucinda will launch and lead the new mobile creative team within digital innovation services. She and Basten will work closely with Fairfax Mobile commercial sales and the wider Fairfax mobile team to take our in-house creative production offer to market.

“We are all excited about the effective custom and rich media mobile opportunities ahead.”

Burtt has six years’ experience in digital advertising and design. She joined Fairfax Media in 2009 and most recently has been senior digital designer for the DIS team. In this role she was responsible for leading creative design efforts, developing PANPA Advertising & Marketing Award-winning campaigns, and guiding sales teams and stakeholders towards innovative advertising solutions. She was also a finalist in the 2014 Fairfax Women of Influence Awards.

Val has a strong background in online marketing with design experience spanning print and digital. For the past two years he has been at News Corp Australia as digital designer, holding a leadership role within the company’s mobile advertising production unit.

Burtt and Val take up their new roles immediately.

Please login with linkedin to comment

Interior Project Clever Buoy

Latest News

SWM Enhances Audience Intelligence With New Location Data Partner
  • Media

SWM Enhances Audience Intelligence With New Location Data Partner

Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]

LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”
  • Media

LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”

Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]

by B&T Magazine

B&T Magazine
Nine’s Big Ideas Store Now Open
  • Media

Nine’s Big Ideas Store Now Open

The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]

large number of press and media reporter in broadcasting event
  • Partner Content

Top Five Legal Tips For Surviving A PR Crisis

It's top tips for surviving any PR crisis that don't involve a case of Dom Pérignon & expensive Hermès accessories.

Partner Content

by B&T Magazine

B&T Magazine