Fairfax Launches New Drive.com.au Campaign With Ex-Bachelor Blake Garvey

Fairfax Launches New Drive.com.au Campaign With Ex-Bachelor Blake Garvey
SHARE
THIS



The latest through the line campaign, developed by digital agency WiTH Collective, highlights the tough decisions Garvey has had to make, and how the new Drive.com.au is helping to guide him through the process of choosing the right car, first time.

The campaign is being promoted across the Fairfax Media network including print, digital and social media, Garvey’s personal social feeds, and through a broader relaunch PR campaign in partnership with Dig&Fish.

“It’s been a lot of fun developing this campaign with the Drive.com.au team and their agency partners,” said Blake.

“When I was first approached about the concept, I instantly saw the good-natured humour in it, and was keen to be a part of the campaign.

Drive_garage_QPS_260x92_02The new site features several firsts, including;

  • The ‘What car should I buy?’ tool for car buyers that enables consumers to narrow down their car choices based on factors including performance, safety, running costs and handling, which are judged by Drive’s panel of experts. Consumers can also ask the experts direct questions about what car they should buy based on their individual needs. It is the only site that combines this tool with the ability to seek advice from experts.
  • Car Showrooms with listings of full manufacturer vehicle ranges.
  • Car Specifications and reviews with full vehicle feature breakdowns and a unique 10 tiered rating system developed by Drive’s editorial team creating the most credible and well-rounded source of information for buyers.
  • Engaging new video content via Drive TV.

The redeveloped Drive.com.au is centred entirely on Drive’s core strength, the highest quality and most trusted source of independent automotive news and reviews, to help consumers make the right decision when purchasing a car.

Please login with linkedin to comment

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.