Fairfax Media is laying down the gauntlet to Australia’s creative talent with the chance to experiment with its new rich media advertising formats and showcase their agency to win the ultimate inspiration trip to the USA.
Open from 11 December 2017 until 19 January 2018, the Fairfax Rich Media Challenge gives creatives, techs and designers free rein to design a mobile interscroller and demonstrate how their agency is leading the way in creativity and design. The competition is being run by The Studio at Fairfax, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy.
Fairfax’s new ad formats were announced in August offering advertisers premium inventory at scale, combining immersive, rich media experiences that place brands in the spotlight whilst engaging Fairfax’s quality audience. Underpinned by audience targeting capabilities, measurable data and real-time analytics, the formats combine creativity and technology in a first for the Australian premium digital publishing space.
The winner of the challenge will receive a $30k digital media package, have their work displayed across the Fairfax Premium News Network and get an plus an all-expenses paid trip to mix with the rich, famous, and creative talent at the prestigious ATX Spring Festival, the world’s leading interactive film, music and comedy conference and festival in Austin, Texas.
“It was a bold move to announce we’d be reducing 38 ad units to four new immersive formats which can effectively house any form of tech and creative concepts conceivable. Now we want to encourage the industry to dig deep and experiment with us to showcase the possibilities that will be available to brands and agencies.. Australia has some amazing creative talent, but we all know the reality of delivering creative solutions within the confines of standard display. This is a chance to embrace the next wave of visual storytelling. Winners will have the chance to visit the ultimate creative event and get inspired at the ATX Spring Festival with an unforgettable experience to support their professional growth, get serious kudos with peers, as well as win major brownie points with the boss,” said Chris Breen, Head of the Studio at Fairfax Media.
For more information, please visit www.adsbetterrich.com.au.
Please login with linkedin to commentFairfax Media
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]