Fairfax Media is laying down the gauntlet to Australia’s creative talent with the chance to experiment with its new rich media advertising formats and showcase their agency to win the ultimate inspiration trip to the USA.
Open from 11 December 2017 until 19 January 2018, the Fairfax Rich Media Challenge gives creatives, techs and designers free rein to design a mobile interscroller and demonstrate how their agency is leading the way in creativity and design. The competition is being run by The Studio at Fairfax, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy.
Fairfax’s new ad formats were announced in August offering advertisers premium inventory at scale, combining immersive, rich media experiences that place brands in the spotlight whilst engaging Fairfax’s quality audience. Underpinned by audience targeting capabilities, measurable data and real-time analytics, the formats combine creativity and technology in a first for the Australian premium digital publishing space.
The winner of the challenge will receive a $30k digital media package, have their work displayed across the Fairfax Premium News Network and get an plus an all-expenses paid trip to mix with the rich, famous, and creative talent at the prestigious ATX Spring Festival, the world’s leading interactive film, music and comedy conference and festival in Austin, Texas.
“It was a bold move to announce we’d be reducing 38 ad units to four new immersive formats which can effectively house any form of tech and creative concepts conceivable. Now we want to encourage the industry to dig deep and experiment with us to showcase the possibilities that will be available to brands and agencies.. Australia has some amazing creative talent, but we all know the reality of delivering creative solutions within the confines of standard display. This is a chance to embrace the next wave of visual storytelling. Winners will have the chance to visit the ultimate creative event and get inspired at the ATX Spring Festival with an unforgettable experience to support their professional growth, get serious kudos with peers, as well as win major brownie points with the boss,” said Chris Breen, Head of the Studio at Fairfax Media.
For more information, please visit www.adsbetterrich.com.au.
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