Facebook’s ‘Reactions’ Set To Launch In A Few Weeks

Facebook’s ‘Reactions’ Set To Launch In A Few Weeks

Back in October last year, Facebook announced a range of six ‘reactions’ to move beyond the plain, old boring ‘like’ button. The company has revealed reactions will be rolled out globally in the coming weeks.

The new feature, which was originally piloted in Ireland and Spain, allows you to hover over the Like button and six other reactions (plus the like button) will appear. The feature will expand the range of Facebook-compatible human emotions, giving users a greater range of emotions, such as sadness, anger and shock.  However it won’t include a dislike button which was perceived to be too negative. 

Facebook’s chief product officer Chris Cox told Bloomberg: You can love something, you can be sad about something, you can laugh out loud at something. We know on phones people don’t like to use keyboards, and we also know that the like button does not always let you say what you want.”

This update may seem trivial. But it will give Facebook more information into the News Feed algorithm, meaning Facebook can give more statistics to advertisers and tailor the content to the user. 




Please login with linkedin to comment

Online ads

Latest News

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels
  • Campaigns

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels

Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]