Facebook Will Show The X Factor Preview Before The TV Viewing

Facebook Will Show The X Factor Preview Before The TV Viewing
SHARE
THIS



Seven West Media and Facebook have confirmed a first for Australian audiences with the initial episode of this year’s new season of The X Factor available on Facebook from this Thursday. The first episode will be a targeted, limited release to Facebook users, available for a short window of time.

The X Factor’s new season commences this Sunday on Seven.

In an Australian first, Seven will publish an entire episode of a programme directly to Facebook.

Facebook is fast becoming the place where people discover video. Some 11 million Australians visit Facebook each day, 87 per cent of these via a mobile phone. The premiere episode will be shown on demand, on Facebook, optimized for delivery over mobile networks.

GlaxoSmithKline has secured a marketing partnership with their Panadol brand and Seven for this venture.

Today’s partnership with Facebook builds on Seven’s commitment to deliver its content to audiences anywhere, anytime on any device. In a landmark development, Seven will commence live-streaming of its three broadcast television channels – Seven, 7TWO and 7mate – across all delivery platforms and in all Seven-owned capital cities and regions from 1 December and 24/7. The launch of this new initiative builds on Seven’s market-leading AVOD service, PLUS7, which sits within Yahoo7. PLUS7 will now deliver Live and Catchup, complementing the company’s expanding presence in SVOD with its Presto partnership with Foxtel.

Clive Dickens, chief digital officer, Seven West Media, said: “Big, live event TV and social go hand in hand and we thrilled to work with our friends at GSK, Fremantle Media and Facebook on this true Australian media first. Television is rapidly evolving and at Seven we are accelerating our innovation to exceed the expectations of our audiences and partners.”

Jason Juma-Ross, Facebook’s Australian head of technology, communications and content said, “This partnership will allow people in Australia to watch the content they care most about, when they want to see it. 9.6 million people come to Facebook on a mobile phone every day and we’re delighted to be working with Seven and Fremantle Media to offer this first look opportunity to people who love the show.”

Commenting, Kurt Burnette, chief revenue officer, Seven West Media, said: “TV influences social conversation every week. This promote first on Facebook initiative will combine the scale of Seven’s audience and brand with the one-to-one connection that Facebook can bring. The two working together should help us better understand audience feedback for the benefit of advertisers and add to our overall audience sampling. Test and learn is an important part of our sales strategies.”

Created by media identity, Simon Cowell, The X Factor is one of the hottest television franchises around the globe. This year, the show welcomes two internationally acclaimed entertainers to the judging panel. British singing superstar James Blunt and American icon Chris Isaak join homegrown heroes Dannii Minogue and Guy Sebastian, who returns after a two-year break. The X Factor is unparalleled when it comes to producing superstars having launched the career of Dami Im, Samantha Jade, Nathaniel Willemse, Recce Mastin, Johnny Ruffo and Taylor Henderson.

Please login with linkedin to comment

Collaborative Economy Online ads Retail Marketing

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]