Facebook To Allow Users To Block Political Ads
Facebook and Instagram users will soon be able to adjust their settings to turn off all political ads.
It comes as the social network prepares for this year’s US Presidential elections.
“Starting today for some people and rolling out to everyone in the US over the next few weeks, people will be able to turn off all social issue, electoral or political ads from candidates, Super PACs or other organisations that have the “Paid for by” political disclaimer on them,” the company said in a blogpost.
“You can do this on Facebook or Instagram directly from any political or social issue ad or through each platform’s ad settings.”
The feature is set to be rolled out across the US in the coming weeks.
Facebook plans to introduce the feature overseas later this year.
The company is also introducing new tools to make political advertising more transparent.
Previously, Facebook’s ‘paid for by’ political disclaimer did not appear on shared posts.
These disclaimers will now be added to any political or issue ad that has been shared.
There will also be a new tool to allow users to track just how much politicians are spending on their Facebook campaigns.
As well as this, there will also now be a ‘custom tracker’ to compare the ad spend of different polticians.
“This will help you understand how much advertisers and candidates are spending to reach voters,” said Facebook.
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