Facebook has found a better connection for advertisers and mobile users, particularly in emerging markets and out-of-range locations.
Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people on strong 4G connections and run light-bandwidth text ads for those on 2G connections.
Facebook’s new cell-signal targeting works across all of the company’s ad units, including auto-play video ads where those are available, and in conjunction with all other targeting options. Advertisers can also use the option to target ads across Facebook’s mobile network of third-party apps, a spokeswoman said.
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