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Reading: Facebook To Stop Charging For Unintentional Clicks On Ads
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B&T > Advertising > Facebook To Stop Charging For Unintentional Clicks On Ads
AdvertisingMedia

Facebook To Stop Charging For Unintentional Clicks On Ads

Staff Writers
Published on: 9th August 2017 at 10:25 AM
Staff Writers
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Facebook has announced it will introduce updates over the next few months to stop delivering to ad placements that encourage unintentional clicks.

These updates include policy clarifications on unintentional clicks, product changes to invalidate these clicks, and proactively pausing implementations that exhibit abnormal click behaviour, according to Facebook’s product marketing manager, Brett Vogel.

The social media giant will no longer count its Audience Network clicks where people “bounce back” in under two seconds, after finding that those clicks are almost always unintentional.

Facebook will also provide two new metrics to offer clarity on the number of ads shown to people, including gross impressions and auto-refresh impressions.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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