Social media giant Facebook has launched a live streaming offering, but only for famous people.
The streaming system lets celebrities connect more with their fanbase.
The service has been likened to two other live video apps; Meerkat and Periscope. Both offerings had previously been celebrated as being a brilliant new option brands should get amongst.
Facebook’s product manager, Vadim Lavrusik, announced the new offering of Live on Facebook’s newsroom.
“Today, we’re excited to introduce Live, a new way for public figures to share live video from Mentions with their fans on Facebook,” he wrote.
“With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more — all in real time.”
The way it works:
Celebrities with a verified page and Facebook Mentions enabled – a function launched July last year to help celebs connect more with fans – have the option to use the video service Live.
Not everyone can use the function, it’s only celebs with a verified page.
Celebs tap on the post function on Facebook and hit the Live Video button – add a description and then ‘go live’ when ready.
Lavrusik explained when live recording celebs can see how many people are viewing the content and respond to comments then and there.
Once finished, obviously press stop.
The video is then saved to the Facebook page for fans to view later.
The option allows celebs to grow and engage with their fan base, interact directly with fans and other public figures, and keep videos for fans to view after.
One of the first Aussie celebs to have a shot at live video is Delta Goodrem, judge on reality singing competition The Voice and singer herself.
Goodrem will use the platform to celebrate the release of her new single ‘Wings’, hosting a live Q&A broadcast during The Voice tomorrow.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]