Facebook Rolls Out Live Streaming, Only For Celebrities

BELCHATOW, POLAND - APRIL 06, 2014: Facebook application on smart phone screen.

Social media giant Facebook has launched a live streaming offering, but only for famous people.

The streaming system lets celebrities connect more with their fanbase.

The service has been likened to two other live video apps; Meerkat and Periscope. Both offerings had previously been celebrated as being a brilliant new option brands should get amongst.

Facebook’s product manager, Vadim Lavrusik, announced the new offering of Live on Facebook’s newsroom.

“Today, we’re excited to introduce Live, a new way for public figures to share live video from Mentions with their fans on Facebook,” he wrote.

“With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more — all in real time.”

The way it works:

Celebrities with a verified page and Facebook Mentions enabled – a function launched July last year to help celebs connect more with fans – have the option to use the video service Live.

Not everyone can use the function, it’s only celebs with a verified page.

Celebs tap on the post function on Facebook and hit the Live Video button – add a description and then ‘go live’ when ready.

Lavrusik explained when live recording celebs can see how many people are viewing the content and respond to comments then and there.

Once finished, obviously press stop.

The video is then saved to the Facebook page for fans to view later.

The option allows celebs to grow and engage with their fan base, interact directly with fans and other public figures, and keep videos for fans to view after.

One of the first Aussie celebs to have a shot at live video is Delta Goodrem, judge on reality singing competition The Voice and singer herself.

Goodrem will use the platform to celebrate the release of her new single ‘Wings’, hosting a live Q&A broadcast during The Voice tomorrow.

 




Please login with linkedin to comment

Advertising Standards Bureau Cosmetics Online ads

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]