Facebook Roll Out Ads In Stories Globally

Facebook Roll Out Ads In Stories Globally
SHARE
THIS



Social media giant Facebook has officially begun rolling out ads in its Stories feature around the world.

Stories, which was added to the platform a year ago and borrows heavily from Instagram Stories, will now offer advertisers additional space on Facebook to serve content.

Speaking on the launch, Facebook ANZ MD Will Easton said: “The use of Stories has risen sharply in 2018 as people embrace creating and consuming in the Stories format.

“Stories are full screen and they tend to be sound on. This creates a more immersive experience for the viewer and as an advertiser helps land your message faster.

“People are already using Stories to engage with businesses so we are excited to launch ads in Stories for Australian brands today to take advantage of this shift in mobile activity,” he added.

According to the platform, “Advertisers can now include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a fullscreen, immersive environment, and soon, you’ll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too.”

It added: “Facebook Stories ads support every objective that’s currently available for Instagram Stories ads, including reach, brand awareness, video views, app install, conversion, traffic and lead generation.

“Facebook’s full suite of targeting and measurement capabilities is also available for stories ads across platforms.”

News of Facebook Stories’ transition into ads was first announced in July by Facebook group industry director for ANZ Naomi Shepherd during a media briefing.

Speaking on the news Shepherd said: “From lots of our discussions with brand owners and marketers, it’s really obvious that there was a need for us to provide them with formats that were full-screen, immersive, sound-on, interactive,” she said.

“We think that these are all part of the digital age, and we think that the Stories format is probably the best example of a format that’s meeting a brand marketer’s job to be done.

“It’s also meeting a consumer’s job to be done. They want really interactive, fun-type formats.”

Yesterday, Instagram founders Kevin Systrom and Mike Krieger left the business amid rumours they tired of Facebook founder Mark Zuckerberg’s interference in the day-to-day operations of the app.

Commenting on their exit, Zuckerberg said in a statement: “Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents.

“I’ve learned a lot working with them for the past six years and have really enjoyed it.”

Please login with linkedin to comment

Facebook Instagram stories zuckerberg

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]