Facebook Posts 53% Jump In Ad Revenue

Facebook Posts 53% Jump In Ad Revenue

Facebook continues to drive home revenue thanks to mobile advertising, with the social media giant recording significant growth during the final quarter of 2016.

According to Facebook’s fourth-quarter results, advertising revenue was up a whopping 53 per cent to US$8.63 billion, with mobile advertising accounting for 84 per cent of all ad revenue – up 5 per cent on the previous corresponding period in 2015.

The massive boost in ad revenue drove Facebook’s total revenue for the last quarter of 2016 up 51 per cent to US$8.81 billion.

Facebook also released its full-year results for 2016, which showed a 57 per cent lift in ad revenue to US$26.89 billion, while total revenue grew 54 per cent to US$27.64 billion.

Facebook founder and CEO Mark Zuckerberg said in a statement that while business did well in 2016, the company has “a lot of work ahead”.

The results come after a new report found that social platforms such as Facebook generate most of their ad revenue from native advertising, and will continue to dominate overall native ad spending through 2021 – particularly native video ads.




Please login with linkedin to comment

Advertising Standards Bureau Online ads The Athlete's Foot

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]