Facebook New Algorithm Priorities Live Videos In News Feed

Facebook New Algorithm Priorities Live Videos In News Feed

Once again Facebook is changing its News Feed algorithm, the latest change will put live videos at the top of News Feeds to increase video engagement and challenge Twitter’s live video app Periscope.

Facebook Live videos rolled out in December and is currently available for verified Pages, public figures using Mentions and just recently all iOS users. Facebook announced changes to the Live Stream algotithm in a joint press release with Facebook’s product manager Vibhi Kant and software engineer Jie Xu.

“Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.

People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.

Facebook Live Rollout

According to Facebook, people are three times more likely to watch Live video streams than videos that have already passed. With live streams given priority in News Feed, people are more likely to interact and comment with the video which will be seen by the broadcaster immediately.

However Facebook has learnt that there certain actions, such as choosing to turn on sound or making the video full screen, which indicates that people want to see the video- even if they didn’t choose to ‘like’ the video.




Please login with linkedin to comment

einsights Finding Nemo Online ads spamburger

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]