Facebook Messenger has taken a look at the messaging trends that shaped the year, uncovering interesting data about how people are messaging with each other and businesses.
According to Messenger, over two billion messages have been exchanged between people and businesses each month in 2017.
This year, Messenger achieve a key milestone by reaching an audience of 1.3 billion people worldwide and 13 million people in Australia – more than half of the country’s population and almost 80 per cent of smartphone users.
When comes to people connecting with businesses via Messenger, the top verticals in 2017 are professional services, retail, local entertainment, public good, and media.
Furthermore, the top five countries where people messaged businesses in 2017 are the US, Brazil, Thailand, Mexico, and Vietnam.
This year was also key for bots, with over 200,000 monthly active bots available on Messenger, and over 100,000 developers are building bots for the platform.
Additionally, more than 20 million of the 70 million Pages on Facebook are active on Messenger.
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]