Facebook Messenger Introduces AI-powered Feature To Aussies

Facebook Messenger Introduces AI-powered Feature To Aussies
SHARE
THIS



Facebook Messenger has launched a new capability powered entirely by artificial intelligence (AI) in Australia called M suggestions.

First launched in the US in April, M has been designed to enrich conversations on Messenger by suggesting relevant content and capabilities, and to answer any questions users might have.

The new AI-powered will include the following suggestions:

  • Sending stickers – M shares fun sticker suggestions for users’ daily life interactions like “Thank you” or “Bye-bye”.
  • Sharing location – if someone asks “Where are you” or if users say something like “On my way!”, M can suggest that they share their location during a conversation.
  • Making a plan – if people are talking about getting together, M helps with coordinating a plan.
  • Creating a poll (in group conversations only) – M lets users set a poll topic and vote in group conversations.
  • Birthdays – if the person you are talking with in a one-on-one thread on Messenger has a birthday, M will surface a suggestion to send them a Birthday Wish (a birthday sticker, wish, card, or video with accompanying birthday art effects).
  • Saved – M will proactively suggest that people save content in their Messenger conversations, which they can read, watch or share later. In addition to URLs, M can suggest saving other content such as videos, Facebook posts, events, and pages. And with the Messenger ‘Saved’ extension, users can easily share content in one-on-one or group messages.
  • Initiating call/video – if people are chatting one-on-one or in a group and express intent to make a call, M will suggest a voice or video call in Messenger. For example, if someone says “Want to call me?”, M will surface this suggestion.

Here’s a video explaining all the capabilities of M in a more visual way:

Please login with linkedin to comment

cigarettes einsights head of marketing M suggestions Messenger Online ads theloop.com.au

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine