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Reading: Facebook Makes Another News Feed Change
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B&T > Media > Facebook Makes Another News Feed Change
Media

Facebook Makes Another News Feed Change

Staff Writers
Published on: 22nd January 2018 at 1:18 PM
Staff Writers
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Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality.

This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy.

Facebook is also exploring ways to support local news and other news that users find informative. The company will look to expand these efforts globally as information is gathered from the tests.

In 2018, Facebook said it will prioritise news from publications that the community rates as trustworthy, news that people find informative, and news that is relevant to people’s local community.

“There’s too much sensationalism, misinformation and polarisation in the world today,” Facebook CEO Mark Zuckerberg said in a post.

“Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them.”

“That’s why it’s important that News Feed promotes high-quality news that helps build a sense of common ground.”

Facebook’s latest move comes just over a week after Zuckerberg revealed the platform will begin prioritising content from users’ families, friends and groups over brands and media companies, which WPP boss Sir Martin Sorrell said was “the right thing to do”.

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TAGGED: Facebook, Mark Zuckerberg, News Feed
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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