Facebook Unveils New Video Platform To Rival YouTube

Facebook Unveils New Video Platform To Rival YouTube
SHARE
THIS



Facebook has announced the launch of Watch, a new platform for shows that is set to compete with Google’s YouTube.

Watch is personalised to help users discover new shows, organised around what their friends and communities are watching.

For example, users will find sections like ‘Most Talked About’, which highlights shows that spark conversation, ‘What’s Making People Laugh’, which includes shows where many people have used the ‘Haha’ reaction, and ‘What Friends Are Watching’, which helps users connect with friends about shows they too are following.

When users watch a show, they can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show.

Watch will be home to a wide range of shows, from reality to comedy, to live sports. It will initially be available to a limited group of people in the US on mobile, desktop, and our TV apps, before it becomes available to more people in the US in the coming weeks.

Shows are made up of episodes – live or recorded – and follow a theme or storyline. To help users keep up with the shows they follow, Watch also offers a ‘Watchlist’ option.

Because it is still in the early stages of Watch, Facebook is starting by testing with a limited group of publishers and creators who are making shows. The company is also funding some shows to help seed the ecosystem, gather feedback and inspire others.

Please login with linkedin to comment

Animation Facebook Watch Online ads Watch

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]