Over the coming weeks Facebook will rollout features designed to make it easier for direct response marketers to reach people across devices and encourage them to take action.
The ‘Custom Audiences’ update will see certain News Feed ads feature enhanced call to action buttons.
Custom Audiences, which was first previewed in October last year, helps marketers reach consumers who visited their website or mobile app.
The enhanced call to action buttons will allow marketers to prove from five actions including: Shop Now, Learn More, Sign Up, Book Now or Download.
For more on the Custom Audiences rollout click here.
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GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]