Facebook and Google have never paid the price for the harmful content their platforms perpetuate and until they are held accountable, they will continue to face brand safety problems, said Matt Rivitz (pictured below) founder of the ad activist and social responsibility agency, Sleeping Giants.
Speaking at SXSW, Rivitz criticised the digital duopoly for “abusing the trust of advertisers”, referencing the recent paedophilia/YouTube saga and other scandals that have plagued the Facebook platform.
When asked what can YouTube and Facebook do to be more responsible, he responded: “start over”.
Rivitz said: “The business model is jacked up. The more outrage, the more clicks, the more attention, the more ad dollars. And that has to change, but it’s built into their business.
“I think more safety and more clear rules will at least stem the tide because it’s a brutal place and a tough place for users and advertisers”.
Activist group Sleeping Giants was founded in the US in 2017 as an organisation dedicated to stopping racist, sexist, homophobic, xenophobic and anti-Semitic values news sites by stopping their ad dollars.
It started by targeting Breitbart advertisers in the US, leading to more than 4000 advertisers boycotting the platform. Last year, Sleeping Giants Australia launched on Twitter and turned its focus to News Corp-owned Sky News.
Its efforts have led to Andrew Bolt’s program running without advertising on Sky this year.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]