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B&T > Media > Facebook Getting Ready To Go Anonymous
Media

Facebook Getting Ready To Go Anonymous

Staff Writers
Published on: 8th October 2014 at 11:13 AM
Staff Writers
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Facebook has long attempted to be the place where, above all else, you try to be yourself. Soon, Facebook will allow you to be yourself, but under a different name.

The company is working on a stand-alone mobile application that allows users to interact inside of it without having to use their real names, according to two people briefed on Facebook’s plans, who spoke on the condition of anonymity because they were not authorised to discuss the project.

The app, which is expected to be released in the coming weeks, reveals a different, experimental take on Facebook’s long-established approach to identity. Facebook has pushed its main site as a way to establish your online identity, and to map out the connections you have to other friends and family, both on and offline.

“It’s part of what made Facebook special in the first place,” Chris Cox, Facebook’s chief product officer, said in a recent post that discussed issues of identity on the social network. “By differentiating the service from the rest of the internet where pseudonymity, anonymity, or often random names were the social norm.”

This is still the case on Facebook’s main site, which has more than a billion accounts. But the new app is proof that the company is willing to explore alternatives.

Read the full New York Times article here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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