Facebook Extends Messenger App To Businesses

BELCHATOW, POLAND - APRIL 06, 2014: Facebook application on smart phone screen.
SHARE
THIS



Yesterday at its F8 developers’ conference in San Francisco, Facebook unveiled Businesses on Messenger, a way for businesses to communicate directly with customers via its popular messaging app, which is currently used by more than 600 million people worldwide.

Zendesk, which provides cloud-based customer support solutions, has partnered with Facebook to allow businesses to support and interact with their customers directly over Messenger through an integration of its Zopim live chat product.

Everlane chat pic

“Messenger has changed the way people communicate with their friends, and now it’s opening new opportunities for businesses to interact with their customers,” said Adrian McDermott, Zendesk’s senior vice president of product development. “Consumers can communicate and engage with retailers within the messaging app they already use every day, on their own terms.”

Online retailers zulily and Everlane are the first two companies using the integration to support their customers. Consumers can choose to receive order information through Messenger and can use the app to directly contact the companies for quick answers and customer service, while support personnel can manage multiple Messenger chats at once, collaborate with one another to solve a customer’s issue, and access chat history to easily continue a conversation after a break.

“At Everlane, we pride ourselves on the personal connection we have with our community,” said Aaron Ginn, Everlane’s growth product manager. “Our close customer relationships are how we differentiate ourselves. Not only can our customers now connect with us through Messenger, but they also can receive personal attention and immediate service from us thanks to Zendesk’s integration.”

Businesses are already seeing the benefits of live chat, including its efficiency, speed, cost effectiveness and ability to boost customer satisfaction. Chat agents can typically engage in as many as six simultaneous chats, depending on how complex the issues involved, and live chat is typically half the cost of a phone call centre.Furthermore, consumers have reported the highest satisfaction rates on live chat (73%) as compared to traditional platforms like email (61%) or phone (44%).

 

Please login with linkedin to comment

Online ads sound marketing

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]