Facebook has developed a new shopping ad format designed to increase the likelihood of discovery and a purchase by featuring a primary creative video or image above relevant product images.
According to a blog post by the social media giant, ‘Collection’ leads people who click on ads to an immersive, fast-loading shopping experience on Facebook that can showcase up to 50 products at a time.
“Tapping on a product will take the most interested people to a product detail page on a business’ website or app to purchase,” Facebook said.
To provide more insight into performance for marketers using ad formats, such as Collection and Canvas, that open into full-screen experiences, Facebook said it will begin testing a new outbound clicks metric over the coming weeks.
“In this test, outbound clicks will show the number of clicks leading people off of Facebook,” the blog said.
“We hope this offers marketers a clearer picture of people’s paths through the entire ads experience.”
Facebook noted that marketers with ads that appear on Instagram will also see outbound clicks reported.
“At the beginning of this test, if an Instagram ad directs to a destination on Facebook such as a Page, marketers will see these clicks reported as outbound clicks,” it said.
“As we develop outbound clicks over the coming weeks, we’ll apply the same filtering on Instagram that we do on Facebook to show outbound clicks only for clicks off Facebook-owned properties.”
Collection will begin rolling out to marketers globally from today.
For years, people have been able to play games, watch gaming videos and connect with fellow gamers on Facebook. But what if we could do more? Imagine a world where you didn’t just watch a gaming creator stream their play session, but instead, you could jump in and play with them live without needing to […]
CommBank has today released its Household Spending Intentions (HSI) Index for November 2021, signifying its highest spending level since December 2019 and significant post-pandemic recovery, particularly in travel. The index – which provides an in-depth gauge of Australian consumer spending – rose 2.1 per cent during November to 110.3, driven by solid gains in spending […]
On International Day of People with a Disability, Infosys (NYSE: INFY) a global leader in next-generation digital services and consulting has released a first of its kind report: Exploring digital accessibility priorities and investments in Australia and New Zealand organisations. The study assessed for the first time, how far 670 organisations across Australia (570) and […]
Independent Australian agency, Affinity has held its own against the world’s best in the prestigious WARC Effective 100, being named the second most effective Digital/Specialist agency in the world, and first across APAC. The recognition follows several wins in 2020 at global and local effectiveness awards across a range of clients, including Effies, New York […]
2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]
The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]
Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]
This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]