Facebook’s global CMO Antonio Lucio is stepping down, two years after joining the social media platform.
According to Forbes, the marketer is now hoping to spend the remainder of his career helping create change in relation to diversity, equity, and inclusion.
“This has been a very challenging year for all and an especially reflective year for me, following the passing of my mother before the lockdown,” Lucio said in an internal memo, according to the reports.
“Given the historical inflection point we are in as a country regarding racial justice, I have decided to dedicate 100 per cent of my time to diversity, inclusion and equity. Although these issues have been core to my personal purpose for many years and they were an important element of my work, I want to make them my sole focus.”
Lucio joined Facebook in 2018 from HP, where he served as CMO for several years. Prior to this, he had held senior marketing roles at Visa and PepsiCo.
Facebook has launched numerous campaigns under Lucio’s leadership in the past two years, including the recent ‘Never Lost’ COVID-19 campaign, which was created by Droga5.
One of Lucio’s biggest projects with Facebook was the corporate rebrand the company undertook last year, which was designed to unify Facebook’s various products and services.
“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” Lucio said about the change.
Lucio will finish at Facebook next month.