Facebook is letting advertisers open some gifts a bit early this holiday season.
Advertisers can now run autoplay video ads within Facebook’s mobile apps, the company announced on Tuesday. That’s a big expansion for the social network’s eight-month-old video ad unit, considering that 703 million of the 864 million people who check Facebook every day do so on mobile. It’s unclear how many of those mobile visitors are using Facebook’s mobile site versus its mobile apps.
By bringing its pricey video ads to a much bigger chunk of its users, Facebook may expect to see an even bigger chunk of its revenue coming from mobile, assuming more advertisers buy autoplay video ads because of the expansion. In the third quarter 66% — or $1.95 billion — of Facebook’s revenue came from mobile.
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