Facebook Australia has launched a new campaign and major partnership with Sydney Gay and Lesbian Mardi Gras.
The campaign includes exclusive new tools for Australians to express themselves and share the spirit of Sydney Mardi Gras.
Beginning today, Australians will have access to new features launched specifically for Sydney
Mardi Gras, to help everyone express themselves, celebrate their communities, and ‘Share Your
On Facebook, a new Coming Out Life Event is now available to share these significant and ongoing moments, find support, or celebrate pride.
Pride Life Events will also be easier to create — from “Marched in my first Mardi Gras” to “Celebrated Australian Marriage Equality”, these special moments can be shared with an animated rainbow flag and customisable titles.
Instagram users will also be able to show their pride, with the top 50 LGBTQ hashtags used by Australians transformed into rainbow hashtags throughout Sydney Mardi Gras.
From #SydneyMardiGras to #SydneyRainbowCrossing, whenever one of the hashtags is used in
a feed post, it’ll turn a rainbow gradient, to encourage more people to discover and explore the
photos and videos from people throughout the community.
Facebook and Instagram have also teamed with headspace to launch a new initiative ‘Not Always Glitter’, supporting wellbeing for the LGBTQ community and combatting issues of discrimination and inequality.
Facebook Australia head of policy Mia Garlick said of the campaign: “LGBTQ Australians and their allies use Facebook and Instagram every day to express themselves, share their experiences, make connections with like-minded people, fight for what they believe in, and create communities of support around their identity.
“With our #FearlessStories campaign and new partnership with Sydney Mardi Gras, we’re celebrating the queer communities on Facebook and Instagram, and giving them new tools and platforms to express themselves, inspire and support one another, and share the magic of Mardis Gras”.
Sydney Mardi Gras CEO Terese Casu said: “Social media platforms are wonderful tools for the LGBTQI community to connect and collaborate – they are especially important for our isolated and regional communities who face barriers to engaging with other people like them.
“We’re thrilled that Facebook and Instagram are creating new ways for LGBTQI to celebrate and view Sydney Mardi Gras, and are promoting diversity online.
“We can’t wait to see everyone talking about Mardi Gras Fearless theme this year”.
Alex Greenwich, MP added: “You don’t know who’s watching. You don’t know whose life you’re changing”.
The campaign includes Instagram’s first appearance at the Parade, and partnership with SBS to broadcast the Parade on Saturday 2 March.
Mardi Gras will be streamed live via the SBS Australia Facebook Page, the Facebook Australia page, and to audiences worldwide on the LGBTQ@Facebook Page.
A special broadcast of the Sydney Gay and Lesbian Mardi Gras will air on SBS, Sunday 3 March at 8.35pm.
To amplify the 2019 Sydney Mardi Gras theme of ‘Fearless’, a new marketing campaign will launch this week across Facebook and Instagram, as well as digital video and out-of-home placements in Sydney and Melbourne.