Facebook runs approximately 4000 surveys a day in 27 different languages to help it better understand what people think about privacy, according to Michael Nowak, product manager on the privacy team, at Facebook.
“How we explain things to people is a really big part of what we do, research on how the communications is working is as important the privacy settings themselves,” he said.
“We haven’t communicated about privacy as well as we could have,” he added.
“I’m just surprised that people sometimes see my posts and they’re not my friends”, is typical of a complaint Facebook receives according to Nowak.
While Facebook’s privacy settings are such that only friends in common with someone who has re-shared your photo can see your photo if you have your settings set to only friends can see, but obviously people are often not aware that they are posting publicly.
To combat this, Facebook has started trialling privacy checkups, where a pop-up window featuring a dinosaur asks you about your knowledge of who you’re actually sharing with.
Nowak said “80% of people who got the pop up said it was helpful”. However he added that Facebook was “cognisant of the lessons learnt from the Microsoft paper clip”.
Facebook has also made other modifications such as moving the dialogue box where you choose your privacy settings above where you enter a post on the mobile version of the platform and has actually spelled out the options with words as well as icons. In the desktop version it has even added a brief description of your privacy settings, such as “everyone can see your posts”.
In other privacy news, Facebook said that it now has two discreet teams that handle privacy. The first looks after Facebook users experience with privacy while the second team looks at Facebook’s internal infrastructure, which allows engineers to build products quickly without having to wqorry about privacy compliance because it’s inherent in the infrastructure.
Please login with linkedin to comment
PubMatic has today announced it has secured a data partnership with Australian-based consumer intelligence provider HYP Technology. The partnership will enable digital media buyers to leverage rich audience segments across all screens and channels — including mobile, connected TV, and web browsers – PubMatic’s premium inventory. The direct integration, via PubMatic’s Audience Encore, allows buyers to activate HYP’s […]
Skimlinks, a Connexity Company, has reported significant growth in traffic and publisher commissions in its’ Australian network, as publishers capitalize on the ecommerce opportunity offered by the End Of the Financial Year (EOFY). “We’re delighted to see the success of our Australian publishers, as they create quality commerce content that helps consumers find the products […]
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]