Boutique PR & influence agency F4WARD Agency today announced two additions to its senior team to support new business growth. Caroline Lovejoy joins as senior account director and Aisha Jefferson joins as senior account manager.
“I am thrilled to welcome both Caroline and Aisha,” said Fergus Kibble, F4WARD agency founder, and managing director.
“Both bring exceptional credentials and capabilities that will help us to continue to deliver outstanding work and spearhead client PR and influence campaigns.”
Leading the agency’s account team, Lovejoy will ensure that F4WARD’s new and existing clients receive the highest quality service and will work with Kibble to grow the business.
“Caroline’s expertise will help us achieve our growth agenda,” Kibble said.
Lovejoy has over fifteen years experience in the fields of public relations, publicity, and marketing, having worked at leading agencies Hausmann Group, Mango Australia, and Bang PR. Immediately before joining F4WARD Lovejoy was Senior Account Director at Brand New Solutions leading the Blackmores account.
Jefferson’s focus will be to expand F4WARD’s influencer and creative services, with a focus on collaborative content and technology. Most recently she worked at Sibling, STW’s Group’s integrated agency dedicated to Westfield/Scentre Group, and before that at Pulse Communications working across global consumer brands.
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]