Boutique PR & influence agency F4WARD Agency today announced two additions to its senior team to support new business growth. Caroline Lovejoy joins as senior account director and Aisha Jefferson joins as senior account manager.

“I am thrilled to welcome both Caroline and Aisha,” said Fergus Kibble, F4WARD agency founder, and managing director.

“Both bring exceptional credentials and capabilities that will help us to continue to deliver outstanding work and spearhead client PR and influence campaigns.”

Leading the agency’s account team, Lovejoy will ensure that F4WARD’s new and existing clients receive the highest quality service and will work with Kibble to grow the business.

“Caroline’s expertise will help us achieve our growth agenda,” Kibble said.

Lovejoy has over fifteen years experience in the fields of public relations, publicity, and marketing, having worked at leading agencies Hausmann Group, Mango Australia, and Bang PR. Immediately before joining F4WARD Lovejoy was Senior Account Director at Brand New Solutions leading the Blackmores account.

Jefferson’s focus will be to expand F4WARD’s influencer and creative services, with a focus on collaborative content and technology. Most recently she worked at Sibling, STW’s Group’s integrated agency dedicated to Westfield/Scentre Group, and before that at Pulse Communications working across global consumer brands.