Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is the first in Australia/New Zealand to be awarded the data transparency compliance seal.
“We have always been committed to providing our clients with quality data. Data is increasingly used to maximise efficiency in marketing and drive broader business decisions in the ANZ market, so it is critical to have a transparent understanding and confidence of what data you are buying. This globally aligned initiative is ground-breaking for our industry,” said Jimmy Aoun [feature image], Business Development Director, Eyeota ANZ.
In 2019, IAB Tech Lab launched its Data Transparency Label initiative to bring baseline standards to the industry to help give every marketer, agency, data provider and publisher a clear view of the syndicated audience segments they use.
To earn the certification, data companies are audited by a company independent of IAB Tech Lab who certified that the Eyeota methodology around data collection, processing and modelling met the standards for data transparency. This now enables marketers who purchase Eyeota data to receive an outline of what is included in the audience segment before it is activated.
This approach empowers customers to analyse and compare data sets in a way that removes barriers and provides global consistency in terminology, giving marketers more confidence when reaching their audiences.
“Transparency from data providers is becoming a prerequisite for responsible and effective application of audience data, especially given growing regulatory and consumer scrutiny of data usage,” added Dennis Buchheim, President, IAB Tech Lab. “Companies that provide consistent access to detailed information about their data will be differentiated, and being certified as compliant can further differentiate an organization, affirming their full commitment to the highest standards.”
Please login with linkedin to commenteyeota
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]