Eyeota Partners With DBM Atlas

Audience technology platform Eyeota has announced a new partnership with DBM Atlas.

DBM Atlas is an award-winning data-empowered consulting service for financial services marketers. Offered by DBM Consultants, the DBM Atlas product has recently been honoured as Campaign Asia’s Consultancy of the Year in Australia and New Zealand.

DBM Atlas contains 300,000 behaviour profiles of Australian financial services customers and is the only database that is validated against APRA, ASIC, ATO, RBA and ABS data. They conduct 62,000 retail customer surveys annually and are relied upon by over 50 Australian financial services brands to help grow market share through understanding the attitudes, behaviours and intentions of financial services customers.

Through this partnership, advertisers can now tap into a multitude of DBM Atlas’ finance audiences. This includes a wide range of financial services categories such as home loans, personal loans, credit cards, private health insurance, superannuation, wealth products and more. In each category, advertisers can access audiences who own specific financial products, intend to open new accounts or intend to switch to different services.

Chris Riquier executive chairman of DBM Consultants said: “We’re thrilled to be partnering with Eyeota to usher in what we believe will be a new era of success for financial advertisers in their search for convertible customers. The availability of a dataset as comprehensive and as accurate as DBM Atlas in this format is a first for Australian financial advertisers and we are excited to see how much the participating brands can achieve.”

According to Eyeota’s Eye On: Finance report, Australian financial advertisers showed strong demand for finance intent audiences, allocating 26 per cent of their audience budget to intent segments as compared to 14 per cent globally.

Eyeota’s business development director, Jimmy Aoun, said: “We are excited to work with DBM Atlas to strengthen our audience marketplace with quality financial customer profiles. This partnership provides marketers with access to scalable audiences at an unparalleled level, including credit card holders, consumers intending to switch car insurance, those intending to open foreign currency accounts, and much more.”

DBM Atlas’ audience segments are available in the Eyeota Audience Marketplace and can be activated through the Eyeota Data Desk.

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