Eyeota Grows Lifestage Audience Solutions With New Partnerships

Eyeota Grows Lifestage Audience Solutions With New Partnerships

Eyeota, a leading audience technology platform that enables the intelligent use of data, has announced new partnerships with Greater Data and Defin’d by Finity. These partnerships will expand Eyeota’s audience solutions and address the growing demand for audience data in the Australian market.

“We are delighted to add Greater Data and Defin’d by Finity to our list of strategic data providers. With the growing demand for quality data and segmentation in Australia, we are seeing a continued need to activate powerful offline data sets online to allow brands to reach the most relevant audiences and enrich their data strategy,” said Andrew Gilbert, Eyeota’s commercial director for Australia and New Zealand.

By combining CoreLogic’s property insight with the in-depth consumer intelligence that comprises the Greater Data Universe – a database containing actionable information on 16 million Australians – Greater Data is able to illustrate Australian adults’ property journey from living at home with their parents to couples enjoying their twilight years in a retirement village, and everything in between.

“Each customers’ property life stage can be used to connect their relationship with brands across verticals such as banking, insurance, real estate, retail, construction and more,” added Gilbert.“Marketers will now be able to reach customers based on where they fall on the property life stage spectrum.”

Finity’s customer micro-segmentation product, Defin’d, offers comprehensive insights into customers, prospects and markets providing the ability to segment the Australian population by precise demographic characteristics, social nuances and purchasing behaviours.

“The collaboration between Finity and Eyeota will deliver a unique view of customers at a granular level and diving deeper into their media consumption habits and behaviour,” said Gilbert. “This level of granularity means marketers can now put a magnifying glass over their customers to streamline their efforts and gain more purchasing power, while identifying new customers at the same time.”

“We are excited to be able to unleash the potential of Defin’d with Eyeota. Finity’s partnership with Eyeota delivers the next stage in practically deploying the power of our online audience targeting and the unique ability to reach sophisticated audience segments,” said Aaron Cutter, Finity director.

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