It would appear we can finally have a laugh at the horror of the past 12 months. India, obviously, being an exception to that rule.
Well, that’s certainly the take from Extra Gum out of the US who has just unveiled a wonderful homage to lockdown and all set to Céline Dion’s anthemic classic It’s All Coming Back To Me Now.
Called ‘For when it’s time’, the spot’s the work of Chicago-based creative agency Energy BBDO and manages to poke fun at everything we’ve all hated being shut up at home – Zoom meetings, hoarding loo rolls, annoying kids, poor personal grooming, even pining for a return to the office.
Check out the big budget fun below:
https://youtu.be/d291pcxKtK4
