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Reading: Extra Chewing Gum Enlists Céline Dion For Riotous Post-Lockdown Spoof
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B&T > Campaigns > Extra Chewing Gum Enlists Céline Dion For Riotous Post-Lockdown Spoof
Campaigns

Extra Chewing Gum Enlists Céline Dion For Riotous Post-Lockdown Spoof

Staff Writers
Published on: 3rd May 2021 at 10:01 AM
Staff Writers
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It would appear we can finally have a laugh at the horror of the past 12 months. India, obviously, being an exception to that rule.

Well, that’s certainly the take from Extra Gum out of the US who has just unveiled a wonderful homage to lockdown and all set to Céline Dion’s anthemic classic It’s All Coming Back To Me Now.

Called ‘For when it’s time’, the spot’s the work of Chicago-based creative agency Energy BBDO and manages to poke fun at everything we’ve all hated being shut up at home – Zoom meetings, hoarding loo rolls, annoying kids, poor personal grooming, even pining for a return to the office.

Check out the big budget fun below:

https://youtu.be/d291pcxKtK4

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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