Exponential Interactive held its second annual ‘Ad Serving’ event in the last two weeks of April, after its inaugural success last year.
This year, as well as Melbourne, the event also headed to Sydney for the first time where competition for the ultimate Australian inter-agency ping pong competition also ran high.
Both the Sydney and Melbourne events provided a great platform for quality networking and a great opportunity for passion, professionalism and competitive edge to shine through.
The events celebrated the official launch of Exponential’s new VDX formats, following the announcement last week on B&T. VDX is Exponential’s new video driven product with key video functionality designed to provide immersive brand experiences and maximise attention. VDX provides advertisers with one amazing experience across in-stream, in-page and mobile, with engagement at its core.
After the agencies went head to head to win the night’s titles, these were the winners who went home with a trophyand some prize money:
- Male Grand Slam (Singles): Joel Duckett, Carat
- Female Supreme (Singles): Caitlin Ward, Huckleberry
- Agency Domination (Doubles): The Starcom Shooters (Roderick Vanbinst & Shon Prasad)
- Male Grand Slam (Singles): Mark Byrne, iProspect
- Female Supreme (Singles): Laura Pollard, Orange Line
- Agency Domination (Doubles): The Orange Liners(Joel Brandon & William McLean)
Please login with linkedin to commentNew Research
Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]
Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]
Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]