News Corp has announced the appointment of Tony Phillips as the company’s chief marketing officer.
Phillips, who starts in his new role on June 20 and will report to managing director – metro and regional publishing Damian Eales, joins News with over 18 years experience in media and marketing, including as managing director of George Patterson Bates Melbourne, general manager marketing communications for Coles and most recently as chief marketing officer of Woolworths.
Phillips will be responsible for News Corp Australia’s national marketing initiatives, and will work on the development and launch of new products and brands. He will also work closely with the company’s business units to drive audience and advertising revenues.
Eales said of Phillips’ appointment: “I’m delighted that Tony has agreed to join us. He has extensive experience at the highest levels both as a CMO and agency head.
“Tony joins us at an exciting time – total paid audience revenue is growing, digital subscription levels continue to increase strongly and we are connecting with our audiences in more innovative and engaging ways than ever before.”
Phillips added: “I’ve always understood and valued the ROI that news media delivers and the emotional connection these outstanding brand properties have with their audiences, so I’m thrilled to be joining the team at News.
“The reach and engagement that News’ brands have cannot be matched, so to be given the opportunity to work with them is a really exciting prospect. Damian has given me some insight into the great projects coming up, so I can’t wait to get started,” he said.
Phillips began his career as theatrical and entertainment tour and company manager for JC Williamson Productions. In 1988 he moved to Grey Advertising as an account director, a role he held for five years before joining Clemenger Direct as general manager.
In 1995 Phillips joined The George Patterson Group, where he established the new agency brand AdTown before being promoted to the role of managing director of parent agency George Patterson Melbourne.
In 2007 he moved client-side, moving to Coles to take up the role of general manager of marketing communication, then going on to become general manager category marketing, events and sponsorships. In 2014 he was appointed chief marketing officer at Woolworths and has most recently been consulting to the retail industry.
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]