Ex-Carat Head Of Strategy Laura Bartal Joins Indie Agency Lacuna

Ex-Carat Head Of Strategy Laura Bartal Joins Indie Agency Lacuna
SHARE
THIS



Former head of strategy at Carat, Laura Bartal, has moved in a new direction by joining india agency Lacuna.

Founder Natalie Kean has brought on Bartal as partner to help relaunch the agency into grander territory that will now offer clients brand, consumer and marketing services.

Lacuna launched in January 2018, specialising in client partnerships.

However, Kean observes that clients require an agency that can offer much more than that.

She said: “It has become very evident to me in the past year that many clients are after an agency that can be responsible for all elements of their business from brand development through to consumer strategy and marketing.

“I am excited to evolve Lacuna’s offering to now focus on transforming our clients’ vision into reality from the beginning”.

Bartal, who concludes a 7-year tenure at Carat in April, most recently lead Dentsu Aegis Network’s bespoke full-service agency dedicated to The Walt Disney Company in Australia and New Zealand and said she is excited about her new chapter.

“It is an exciting move to be joining a business that has an ethos of doing things differently and I look forward to bringing my people focus to the agency.

“I’m really thrilled to be partnering with Natalie and taking Lacuna into its next phase of growth”.

Kean added: “Laura has guided brand and consumer strategies for a number of leading brands.

“She takes an empirical approach to brands, and consumers, creating work that connects with the right person, with the right product and message in a memorable way.

“I am delighted to have her join Lacuna and help drive the agenda for this new and exciting chapter”.

Please login with linkedin to comment

Carat Lacuna Agency Laura Bartel

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.