Former head of strategy at Carat, Laura Bartal, has moved in a new direction by joining india agency Lacuna.

Founder Natalie Kean has brought on Bartal as partner to help relaunch the agency into grander territory that will now offer clients brand, consumer and marketing services.

Lacuna launched in January 2018, specialising in client partnerships.

However, Kean observes that clients require an agency that can offer much more than that.

She said: “It has become very evident to me in the past year that many clients are after an agency that can be responsible for all elements of their business from brand development through to consumer strategy and marketing.

“I am excited to evolve Lacuna’s offering to now focus on transforming our clients’ vision into reality from the beginning”.

Bartal, who concludes a 7-year tenure at Carat in April, most recently lead Dentsu Aegis Network’s bespoke full-service agency dedicated to The Walt Disney Company in Australia and New Zealand and said she is excited about her new chapter.

“It is an exciting move to be joining a business that has an ethos of doing things differently and I look forward to bringing my people focus to the agency.

“I’m really thrilled to be partnering with Natalie and taking Lacuna into its next phase of growth”.

Kean added: “Laura has guided brand and consumer strategies for a number of leading brands.

“She takes an empirical approach to brands, and consumers, creating work that connects with the right person, with the right product and message in a memorable way.

“I am delighted to have her join Lacuna and help drive the agenda for this new and exciting chapter”.