Ewan McGregor Spoofs Ad Biz In Hilarious New Campaign

Ewan McGregor Spoofs Ad Biz In Hilarious New Campaign

British telco BT has gone down the ridicule route for its latest campaign, recruiting Scottish actor Ewan McGregor to basically take the piss out of advertising.

The clips showcase a behind-the-scenes look at ad creation, the huge stunts and bells and whistles companies strive to, which McGregor sees as pointless.

As well as the ads themselves, the BT’s YouTube channel showcases a number of humorous interviews with the actors, stunt drivers, famous footy players and zombies.

David James, BT consumer marketing director, said: “BT is very excited to be launching its new marketing campaign. It follows our previous hugely popular campaigns, including Adam and Jane’s love story as well as the flatmates. The public got to know these characters and took them into their hearts. We are confident that they will do the same with our new host of intriguing characters.

“BT has an extremely attractive TV and Broadband offer for consumers and we wanted to introduce these to the public, in an entertaining and unique way. After all, it is not often that you see Ewan McGregor hanging out with footballers Robin Van Persie and Alex Oxlade-Chamberlain, along with a group of zombies and Vikings. We have stuck with the humorous nature of our previous marketing campaigns which have proved so popular.”

Of his involvement with the campaign, McGregor said: “I’m thrilled to be starring in this new campaign for BT. I hope the viewing public enjoy the action, alongside the laughs.”

Check out the campaign videos below.

Behind-the-scenes interviews.




Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.