Digital media company, Evolve Media has announced a partnership with all-round content site theCHIVE in Australia, New Zealand, and the United Kingdom.
With an editorial voice that speaks directly to their loyal male demographic, theCHIVE attracts more than 2.5 million page views per month, and is a one-stop shop for viral photos, videos and content.
Founded in 2008, theCHIVE has fostered a culture of its own, leading to a dedicated online community—one that not only generates content, but participates in offline Chive meet-ups and charities. Readers are known to proudly dawn merchandise with the signature tag line: “Keep Calm and Chive On.” “KCCO”, as it’s similarly called, is also theCHIVE’s community geared towards acceptance, kindness, and paying it forward.
theCHIVE core audience consists of readers age 25-34,with seventy-five percent of its audience viewing theCHIVE via mobile and twenty-five percent via desktop. Audience members are also active on social media, with a total of 1.7 million fans on Facebook, Twitter and Instagram .
“We are thrilled to establish a partnership with Evolve Media, leaders in sales representation within the UK, Australia and New Zealand,” said Rob Thiel, VP Ad Sales for theCHIVE. “Our primary focus is delivering the best experience to our audience all over the world. Making sure we partner with relevant Brands fits that focus, and Evolve Media will help us achieve that goal in those regions.”
Walder Amaya, SVP of International Operations for Evolve Media, added: “As a globally recognized brand, theCHIVE goes beyond their duty as a wildly popular entertainment website—they foster a tremendous following, an enthusiastic and avid audience who are faithful to the brand. We are thrilled to expand Evolve Media’s offering by representing this dynamic site that consistently delivers new and exciting viral photos and videos to a truly engaged audience.”