‘Everyone And Every Drop Counts’ In GrowthOps’ Drought Response Campaign For Seqwater

‘Everyone And Every Drop Counts’ In GrowthOps’ Drought Response Campaign For Seqwater
SHARE
THIS



With two thirds of the state in drought, South East Queenslanders are getting a timely reminder that ‘Everyone and Every Drop Counts’.

The intensive advertising campaign, created by GrowthOps for Seqwater, features stylistic illustration and simple animation to demonstrate the ways we can all save water in, and around, the house.

It reinforces the notion that we can’t always count on the rain, so instead, it demonstrates the countless ways we can all make a difference by making some simple changes.

GrowthOps creative director Lindsay Thompson said: “This campaign showcases helpful water saving tips that anyone can apply each day. Most importantly, it demonstrates how people can reduce their water consumption and wastage.”

It has been an incredible privilege to help positively shape the future of one of our most precious resources, and in such a unique way.”

Seqwater team leader corporate communications Adam Harper said: “The delivery of this campaign is both timely and truly exciting as it has the potential to really make a difference.”

“This really represents a step change in our water saving awareness and approach to driving behaviour change.

“GrowthOps Brisbane demonstrated an adept understanding of both the strategic challenges involved and equally how to convey our key messages to many diverse communities in South East Queensland in a positive and engaging way.”

In support of the campaign, Queensland Premier Annastacia Palaszczuk said: “We are reaching out to everyone in the South East to ease back on their water usage with the ‘Everyone and Every Drop Counts’ campaign.”

Seqwater is running the ‘Everyone and Every Drop Counts’ campaign in partnership with water retailers, Urban Utilities, Unity Water and the Redland, Logan and Gold Coast councils.

The campaign launches across South East Queensland this week with TV, radio, outdoor and online videos.

Campaign credits

Agency – GrowthOps

  • Creative Director: Lindsay Thompson
  • Head of Strategy and Innovation: Caroline Starecky
  • Copywriters: Tim Kelly and Heath Kunde
  • Art Directors: Simon Budzevski and Benjamin Drake
  • Graphic Artist: Gaelle Masurier
  • Senior Producer: Natalie Mitchell
  • Illustrations: Joe Carrington
  • Post Production: 3P Studio
  • Music Composition and SFX: David Gaylard
  • Group Account Director: Mark Gregory

Client – Seqwater

  • Sophie Walker
  • Adam Harper
  • Katrina Lambert

 

Please login with linkedin to comment

GrowthOps seqwater

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]