With two thirds of the state in drought, South East Queenslanders are getting a timely reminder that ‘Everyone and Every Drop Counts’.
The intensive advertising campaign, created by GrowthOps for Seqwater, features stylistic illustration and simple animation to demonstrate the ways we can all save water in, and around, the house.
It reinforces the notion that we can’t always count on the rain, so instead, it demonstrates the countless ways we can all make a difference by making some simple changes.
GrowthOps creative director Lindsay Thompson said: “This campaign showcases helpful water saving tips that anyone can apply each day. Most importantly, it demonstrates how people can reduce their water consumption and wastage.”
It has been an incredible privilege to help positively shape the future of one of our most precious resources, and in such a unique way.”
Seqwater team leader corporate communications Adam Harper said: “The delivery of this campaign is both timely and truly exciting as it has the potential to really make a difference.”
“This really represents a step change in our water saving awareness and approach to driving behaviour change.
“GrowthOps Brisbane demonstrated an adept understanding of both the strategic challenges involved and equally how to convey our key messages to many diverse communities in South East Queensland in a positive and engaging way.”
In support of the campaign, Queensland Premier Annastacia Palaszczuk said: “We are reaching out to everyone in the South East to ease back on their water usage with the ‘Everyone and Every Drop Counts’ campaign.”
Seqwater is running the ‘Everyone and Every Drop Counts’ campaign in partnership with water retailers, Urban Utilities, Unity Water and the Redland, Logan and Gold Coast councils.
The campaign launches across South East Queensland this week with TV, radio, outdoor and online videos.
Agency – GrowthOps
- Creative Director: Lindsay Thompson
- Head of Strategy and Innovation: Caroline Starecky
- Copywriters: Tim Kelly and Heath Kunde
- Art Directors: Simon Budzevski and Benjamin Drake
- Graphic Artist: Gaelle Masurier
- Senior Producer: Natalie Mitchell
- Illustrations: Joe Carrington
- Post Production: 3P Studio
- Music Composition and SFX: David Gaylard
- Group Account Director: Mark Gregory
Client – Seqwater
- Sophie Walker
- Adam Harper
- Katrina Lambert
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]