With two thirds of the state in drought, South East Queenslanders are getting a timely reminder that ‘Everyone and Every Drop Counts’.

The intensive advertising campaign, created by GrowthOps for Seqwater, features stylistic illustration and simple animation to demonstrate the ways we can all save water in, and around, the house.

It reinforces the notion that we can’t always count on the rain, so instead, it demonstrates the countless ways we can all make a difference by making some simple changes.

GrowthOps creative director Lindsay Thompson said: “This campaign showcases helpful water saving tips that anyone can apply each day. Most importantly, it demonstrates how people can reduce their water consumption and wastage.”

It has been an incredible privilege to help positively shape the future of one of our most precious resources, and in such a unique way.”

Seqwater team leader corporate communications Adam Harper said: “The delivery of this campaign is both timely and truly exciting as it has the potential to really make a difference.”

“This really represents a step change in our water saving awareness and approach to driving behaviour change.

“GrowthOps Brisbane demonstrated an adept understanding of both the strategic challenges involved and equally how to convey our key messages to many diverse communities in South East Queensland in a positive and engaging way.”

In support of the campaign, Queensland Premier Annastacia Palaszczuk said: “We are reaching out to everyone in the South East to ease back on their water usage with the ‘Everyone and Every Drop Counts’ campaign.”

Seqwater is running the ‘Everyone and Every Drop Counts’ campaign in partnership with water retailers, Urban Utilities, Unity Water and the Redland, Logan and Gold Coast councils.

The campaign launches across South East Queensland this week with TV, radio, outdoor and online videos.

Campaign credits

Agency – GrowthOps

• Creative Director: Lindsay Thompson
• Head of Strategy and Innovation: Caroline Starecky
• Copywriters: Tim Kelly and Heath Kunde
• Art Directors: Simon Budzevski and Benjamin Drake
• Graphic Artist: Gaelle Masurier
• Senior Producer: Natalie Mitchell
• Illustrations: Joe Carrington
• Post Production: 3P Studio
• Music Composition and SFX: David Gaylard
• Group Account Director: Mark Gregory

Client – Seqwater

• Sophie Walker
• Adam Harper
• Katrina Lambert