JFK once said, “In times of crisis, be aware of the danger – but recognize the opportunity”. This special edition of ONEtalks showcases the brands across categories, countries and cultures who are pivoting, mobilizing, publicising and suddenly rising in the war against COVID-19 and its attack on our health, economy and way of life.
In this condensed 30-minute online talk special, discover how brands like Archie Rose gin, Dyson, Land Rover, Neolix, Gap, Zwift and Louis Vuitton are spinning resources to help people stay safe and healthy. Other brands are keeping us entertained and connected, supporting frontline communities with acts of generosity, and using our data for good.
While COVID-19 is delivering a shock to the global economy and a lockdown on our freedoms, it’s incredible to see how quickly brands are changing their game and rising to the challenge with radical product ideas, purpose-driven pivots and once in a lifetime publicity stunts.
What you’ll see
Presented by John Ford, you’ll be inspired and entertained by short, rich case studies on a dozen local and global brands who are taking tangible action during COVID-19 – and saving the world in the process. Choose between 5 breakfast, lunch, coffee or cocktail hour free 30-minute timeslots:
Evening talk: Wednesday 20th May , 8:00pm – 8:30pm
Early bird talk: Thursday 21st May, 7.30am – 8:00am
Lunchtime talk: Thursday 21st May, 12.30pm – 1:00pm
Afternoon tea talk: Thursday 21st May, 4.00pm – 4:30pm
Morning tea talk: Friday 22nd May, 11.00am – 11:30am