Posted by RMIT Melbourne
27 April, 2023
27 April, 2023

On the Couch: Is ChatGPT the future of marketing?

It’s no secret that the use of artificial intelligence is making waves across all sectors and industries. Just two months after launch, ChatGPT clocked 100 million monthly active users, with many hailing it as the next generation of search. For marketers in particular, many have been left equal parts excited, to equal parts nervous about how technology will impact the industry moving forward.

So what is the potential of ChatGPT? What will it enhance, and what will it replace? What does it mean for marketing teams, and are we staring down the barrel of the next Industrial Revolution?

RMIT Online invites you to join the next On the Couch series, where we chat to industry experts from Adobe, Merkle and Concentrix Catalyst on the power of AI for marketing teams.

We invite you to share any questions you might have ahead of the event to help shape the discussion. The panel will also be addressing:

The biggest opportunities and risks of ChatGPT
The role of human capabilities
What future marketing teams might look like