This year, we will be exploring the X factor that will drive tomorrow’s global market leaders and innovators. We’re asking what we, as marketing, business development, sales and communication professionals should focus on to ensure tomorrow’s success in the ever changing B2B landscape.
What do we need to do to increase revenue, better connect with clients, win more work and elevate ourselves, our teams and our organisations to continuously establish market leadership? Is it IQ (intelligence)? Is it EQ (emotional intelligence)? Is it CQ (cultural intelligence)? Is it something else entirely?