Her Sport Her Way – Trendspotter ’23

Women’s sport is blazing hot right now. With record breaking numbers of fans in the stands and extraordinary sponsorship deals, engagement is set to reach new heights with the upcoming FIFA Women’s World Cup. But traditional sponsorship value is not keeping up with fast paced developments in consumer behaviour, and across the media and sport landscapes. The new women’s sport playbook sees clever partnerships between brands, media and fans that work off a smarter ROI.

Trendspotter ’23 will bring the best minds together to explore the trends shaping values-based decision making. We’ll deep dive into brilliant examples of innovative investment where brands, athletes and sports have climbed the ladder of success together. We’ll shine a light on future opportunities and reveal how brands and media can tap into the hearts and minds of avid fans to create win-win value.

The Speaker Line-up (so far!)

Andrew Condon – Managing Director, Gemba
Toby Boon – Director of Strategy & Client Solutions, Nine
Marijke Spain – Creative Director, Leo Burnett
Jane Combes – National Head of Strategic Investment and Partnerships, OMD
Will Koukouras – National Director of Sport & Entertainment, Publicis Groupe
Tom Rischbieth – Head of Commercial and Events, Football Australia
Sarah Walsh – Head of Women’s Football, Women’s World Cup Legacy & Inclusion
Rana Hussein – Presenter, Commentator and Inclusion and Belonging Expert
Karen Jones – Chief Executive, Office of Sport
Steph Brantz – Sports Presenter; Chair Sports Diplomacy Advisory Council
Sam Squiers – Sports Journalist; Author
Amy Duggan – Presenter Optus Sport; Director Football Australia; Director Venues NSW
Chloe Dalton OAM – Olympic Gold Medallist; AFLW Player; Founder of The Female Athlete Project
Ellie Cole OAM PLY – Paralympian; Presenter; Inclusion & Disability Advocate

Plus more key brand and corporate partner presentations to be announced!