Future Gazing: Marketing in 2028

https://www.interactiveminds.com/events/details/interactive-minds-sydney-presents-future-gazing-marketing-in-2028#/
As we celebrate Interactive Minds 10th Birthday and a decade in the digital marketing industry it’s an opportune time to consider what we can look forward to in the decade ahead.

We’ll hear from four industry experts on what’s next for marketing, work and technology in 2028 followed by an audience Q&A to gather more ideas and insights for what’s next.

Here are just some of the things we’ll be discussing:

What might a marketer’s role look like in the next 10 years
How will we be working and what will change
What channels will we be using
What innovation we can expect
What will the internet look like and how will we use it
What new technology can we expect to be part of our lives
As marketers, we need to keep looking ahead, don’t miss out on this unique chance to prepare for the next decade!
Get your ticket now.

Inclusions:

This will be our first evening event for Sydney! Join us afterward for rooftop networking drinks
The audience will sit (theatre style) to listen to the panel and Q&A
Three speakers each presenting for 15 minutes each
Audience Q&A will be held at the end
All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!
Speakers
Murray Howe, Head of Industry Strategy, Adobe

Murray is driven by a strong belief that, in the words of Peter Drucker, “The purpose of business is to create and keep a customer” and so he gains inspiration from leaders that share his passion for Marketing, Innovation & the Customer.

With over 20 years commercial experience, Murray is passionate about Marketing & Marketers. Working with companies around the world gives him a deeper appreciation of the nature of digitally led change in large organisations and what marketers are doing to remain relevant and lead in the Experience age.

Murray will discuss some of the friction points faced by marketers today and how these will need to be overcome to avoid a customer disconnect in the years to come.

Ryan Hoffman, Head of UX, HotelsCombined

Ryan is a design leader in the User Experience and Human Centered Design space. Working within an award-winning product design team at HotelsCombined, Ryan believes that the future of design requires design professionals to first have a deep understanding of their customer and business problems, before crafting those insights into engaging storytelling, delightfully usable, and inspiring design solutions.

Ryan will discuss the future of UX with a focus on designing for customer behaviour in up-and-coming technology.

Aaron Fuller, Bricoleur, Agitator & Table Tennis Tragic, Qantas

Aaron utilises his deep expertise in data-driven marketing coupled with his wealth of knowledge of the insurance and financial sectors. A digital native and born marketer, Aaron provides thought-leadership across management, media, sales, analytics, emerging technologies, CRM and CX.

Aaron’s an online innovator and inspirational leader who served on the Board of the International Mentoring Association from 2009 to 2014. He currently teaches marketing at UNSW and has a Masters of Business & Environment and Masters of Marketing to his name, and currently works at Qantas.

Aaron has launched 3 new business Ventures in the last 3 years and understands the value of pace, and the cost of going slow. He will be discussing why going fast is better than being busy.

Anthony Dever, Strategist / Founder, Industry 5000

Anthony Dever is a strategy director who has been working the past nine years in advertising agencies like R/GA, TBWA and Havas helping define and grow brands (CommBank, Woolworths, UBank, Google Android, YouTube, Twitter, Coca-Cola, Tourism New Zealand, Beats Music) as they navigate changes in consumer behaviour caused by technology.

Prior to working in advertising Anthony spent the first eight years of his career as an independent blogger and content creator on the internet starting projects like Bookshelf Porn (one of TIME’s 25 best blogs of 2012), the satirical TV Fugly Awards and the digital publishing site smallbusiness.com.au (that he sold to ANZ Bank in 2008).

Anthony will be talking about how ‘The future is not what it used to be’