28 July, 2021
28 July, 2021
Lavender Bay

First-Party World Problems: Future-Proof Your Business with First-Party Data

Collecting and strategically activating first-party data has never been more important and it’s the businesses who are preparing for the change of cookies in their business decision-making processes that are winning today.

In this webinar with our Head of Growth, Selina Gough, you will learn:

  • How businesses can formulate strategies to collect relevant data
  • How to utilise first-party data to provide value to consumers
  • How first-party data improves reporting, marketing budget utilisation and marketing decision making