Conscious Consumption: How sustainable is sustainability for brands in Australia?

From more frequent and extreme storms, unprecedented heatwaves, to global protests for equal rights and personal freedom, we’re feeling the impact of human-caused pressure on the planet and people. Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. Yet many aren’t acting upon it, resulting in what we can label a ‘sustainability paradox’.

Join us on Weds Dec 8 for an interactive virtual presentation on some of the key barriers amongst consumers, their expectations towards brands, and what sustainability means for your organization.

Fuelled by proprietary InSites Consulting quantitative research amongst consumers in Australia before (July 2019) and mid-pandemic (October 2020), Joeri Van den Bergh will explore ‘sustainability’ through the eyes of today’s consumers.

This virtual event celebrates the launch of our Conscious Consumption bookzine, which is a culmination of Joeri’s expertise in today’s conscious consumers’ behavior and habits, our proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations from around the globe. By joining our virtual event you will hear this story first-hand from the author.

By joining us, you will learn more about Australian consumers’ perceptions and comprehension of sustainability. We promise to provide answers to the challenges you might be facing in becoming more sustainable, and actionable insights on what consumers expect from future-proof organizations like yours!

Speakers

Joeri Van den Bergh – Managing Partner & Future Consumer Expert at InSites Consulting

Erica van Lieven – Managing Partner & Managing Director at InSites Consulting Australia