Activating the right data for real results

We explore how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with second party data.

At this event you’ll see:

• How to deal with gaps in your data or data systems so you can improve ROI
• How marketers can have trust/confidence in second party data
• How to choose the most appropriate data to activate and draw insights from

Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond.