This ONEtalks presentation will showcase some of the world’s most accessible and inclusive brands. From MedMen to The Phluid Project, The One Centre’s John Ford and Katie Molloy will examine how brands are taking marginalised communities into the mainstream by having a purposeful brand vision supported with design thinking.
“The design and marketing industry is playing a powerful role in creating more equitable, inclusive businesses. There are naysayers who believe purpose-driven branding is just another fad, but we’re hoping to show that having a purposeful positioning – supported by design thinking – can tackle taboos, challenge prejudice and give marginalised communities a voice,” explains Ford, CEO & Founder of The One Centre.
Every year, Sydney Design Festival brings together the best creative thinkers and branding experts from around the world to unpack design in all its forms. This year’s theme is ‘Accessing Design’. The program will explore the role of creative professionals in creating a more accessible world and runs from 1st to 10th March.
Sydney Design Festival is one of the longest running design festivals in the world, and attracts 65,000+ attendees to over 100 events.
ONEtalks is The One Centre’s quarterly brand innovation series. Drawing on case studies from around the world, it examines how high-growth brands use creative thinking to shape every facet of their brand’s expression – from their commercial models to their communications, culture and causes.
‘Accessible Brands Disrupting the World’ takes place on Tuesday 5th March, 6:00pm to 7:30pm at The One Centre, 71 York St, Sydney. Tickets are free and can be booked via Sydney Design Festival or Eventbrite.