Live events and ticketing platform Eventbrite has announced the launch of EventbriteSync on Salesforce AppExchange.

EventbriteSync will enable Eventbrite customers to seamlessly connect to their Salesforce accounts, leveraging the power of the industry-leading customer relationship management (CRM) platform directly with their event data.

The free app, which will be available globally, will include support in French, German, Italian, Portuguese and Spanish.

“Live events are extremely important in building relationships with customers, partners, and communities, and having a connection between an event management platform and a CRM platform is critical to many businesses and organisations,” said VP of product for Eventbrite, Laurent Sellier.

“EventbriteSync is a free solution that delivers real value to small-and medium-sized business owners by eliminating tedious data entry, strengthening customer relationships, and enabling them to run their organisations more efficiently with a holistic view of how their events fit in with other marketing and sales activities.”

The EventbriteSync app includes a number of features to make life easier for marketing professionals and event organisers, including the ability to:

• Seamlessly import event data into Salesforce to better track customers through events and marketing campaigns
• Sync Eventbrite data with Salesforce through real-time, automated and on-demand functionality;
• Optimise the app for specific business process with custom mapping that allows full control of data between Eventbrite and Salesforce
• Transfer information from Salesforce to Eventbrite, to quickly create events associated with marketing campaigns.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, senior vice president, global AppExchange and partner programs, Salesforce.